5 Ways To Tell If Your Marketing Is Stuck In The 80’s
Everyone looks back on the 80’s with fondness. The bouffant hairstyles, the neon leg warmers, the movie gold that was Ghostbusters.
But some things are better left in the ‘80s. Sure, we had fun, but times have changed. Certainly, marketing practices have changed, but has your strategy changed with them? Is your marketing stuck in the ‘80s? If you’re doing any of these 5 things, there’s a chance that it is.
1. You just wrote a sizeable cheque for your annual Yellow Pages ad.
The yellow pages was the must-have advertising in the 80’s. And it worked – back then. However, times have changed and a wealth of businesses are just a Google away. Your business could put this money to much better use, for example Facebook marketing is arguably the cheapest and most targeted marketing activity for most businesses anywhere in the world! Make sure you have a Facebook Business Page set up and post regular updates to keep your audience engaged. Don’t just sell to them, help them with their “pain” points. We specialise in Social Media Management so if this is something you need help with just get in touch.
2. You’ve got a pile of 1,000 branded pens with your business info on.
You know what we all didn’t have in the ‘80s? Smart watches, iphones and tablets. Of course, we still write things down, but not as much as we used to. Personalised stationary might be good for your business ego but they won’t make you any profit. Be sure to have a great website presence where you can be easily found on Google, Bing or Yahoo and it conveys who you are and what you’re about clearly. Make sure it’s responsive as Google will penalise you. See our post here on this subject of Mobile Friendly websites.
3. You type your monthly newsletter on Word and email it as an attachment to all your clients.
Newsletters are still an integral part of marketing today, but sending it as an attachment in a non-trackable email blast is not. If you need help or advice with your email marketing, give us a shout.
4. You’re still plugging the phrase “We need to get our name out there”.
These sorts of cliché “buzz words/phrases” are straight up cringe worthy! Why? Because more often than not, people use it to justify bad marketing. For example, businesses will spend money on poorly planned marketing activities, see no ROI and simply justify it with “it’s getting our name out there”. Marketing spend is extremely important to all businesses, from the one man band to the multi national corporation – make every penny count!
5. You’ve bought an “email marketing list” and are going to SPAM everyone on it.
In the ‘80s, it was extremely rare to have an email address. Back then, it was fresh and exciting so people liked to receive emails, and SPAM laws simply didn’t exist. Now you’ve got to work hard to build your email list instead of buying a random list of cold contacts that will likely yield zero benefit for your business. The best way to do this is to have a contact form on your website asking your clients to sign up to your e-newsletter. If you have an e-commerce website then ask if they would like to join your mailing list to receive up to date information on your products which could include discounts. Be sure to create a regular newsletter to remind your clients of your business and what you can do for them.
If you’re stuck with the status quo and aren’t sure if you can to or in fact need to update your marketing strategy, drop us an email and we’ll see what we can do to help! Don’t be shy; we work with all businesses, no matter how small, so get in touch today!